Performance Marketing Strategist
MICHAEL
WU
Part analyst, part storyteller — I turn numbers into narratives that move brands forward.
Part analyst, part storyteller — I turn numbers into narratives that move brands forward.
I'm a digital marketer with a background in paid social, performance media, and brand strategy. I've managed campaigns across Meta, Google, LinkedIn, TikTok, and Pinterest for clients spanning CPG, retail, B2B, and life sciences — from global agencies like BBDO to growth-focused shops like Power Digital Marketing.
What drives my work is a simple belief: good marketing starts with curiosity. I dig into the data, test what others overlook, and find the story that connects a brand to its audience. Whether I'm scaling a paid social campaign or building a content strategy from scratch, I care about results that are honest and work that's thoughtful.
I hold a Master's in Digital Social Media from USC and a Bachelor's in Advertising Management from Michigan State. I'm bilingual in English and Chinese.
Some Brands I've Worked With
Power Digital Marketing
Little Tokyo Business Association
Power Digital Marketing
CG Life
BBDO Worldwide
"I could not recommend Michael enough. He is sharp, communicative, and reliable. Michael always added value — from sharing resources with the greater SEO team to crushing all his content optimizations. It is clear that he is eager to learn and grow in any role."
Anna Balistreri
Senior SEO Strategist & Account Manager, Power Digital Marketing
"Michael quickly stood out for his curiosity, professionalism, and initiative. He showcased his ability to synthesize insights, think strategically, and communicate clearly. I'm confident he will continue to grow and make an impact in whatever comes next."
Marc Bury
Associate Media Director, CG Life
"Michael is a perfectionist in the best possible way. His meticulous attention to detail and unwavering pursuit of excellence elevated the quality of our work. His dedication to delivering flawless results inspired the entire team to strive for better."
Haonan Zheng
Digital Marketing Strategist, USC Annenberg
I'm always open to new conversations. Whether you have a role, a project, or just want to talk marketing — reach out.
